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your campaigns. If you want “Exact” or “Phrase” match, you have to add extra symbols manually each time, which is time-consuming and tedious. Google automatically sets new keywords to “Broad” match when you’re adding them to your campaigns. If you want “Exact” or “Phrase” match, you have to add extra symbols manually each time, which is time-consuming and tedious. Our free, privacy-first Chrome extension brings back the match type selector, letting you choose between Exact, Phrase, or Broad